Make saying it with flowers a little more precise with a new floristry experience, Cryptofloricon, coming to London this Valentine's Day. The goal, to make the task of buying flowers for your loved one an enjoyable, even geeky, affair.
Inspired by traditional Victorian floriography, writer and artist Edward Saperia developed a series of over 200 "flower codes", allowing you to express anything from a simple romantic gesture ("I adore you") to a loaded question ("Someone else?") or even an insult ("Creep!") using nothing but a few common flowers.
"Emails, texts, tweets... we are a messaging culture, submerged in an endless deluge of communication. Sometimes, though, we are lost for words. This system makes it a little easier to say those difficult things."
Ed Saperia is creative director of Original Content London, a commune of digital creatives, artists and designers who collaborate to create unique experiences, events and inventions for brands and private clients. Their recent projects include the viral phenomenon Trotify, a device that makes your bike clop like a horse, Home Turf, a crazy-golf pool-table hybrid and The Betrayers' Banquet, a dinner where it's eat or be eaten!